But it takes more than words to craft good copy.

Good copy sets you apart from the pack. It garners trust, authority and appreciation, which is a good thing. Because your copy is your brand’s voice.

But it’s not just about making you look good. Good copy will seduce your reader, gently leading them where you want them to go. Whether it’s to click a button, fill out a form or buy now, the words on your page matter.

I’ve been an online copywriter for over six years, working with clients and agencies in Perth, Sydney, Melbourne and Brisbane - and writing for an enormous variety of industries, but with a special focus on SEO copywriting, and working predominantly in the health, cosmetic surgery, dental and e-commerce industries. I also write fun stuff for younger brands, and EDMs. Before this time, I spent seven years as founder and director of international e-commerce brand abi and joseph.

I know, first hand, that running a business is not just a job. You’ve put so much on the line, and succeeding is everything. I know how important this is to you. And I’m here to help.

 Copywriting Services


SEO Copywriting

Clear, clever Google-bot magnet copy with key-phrases, headers, anchor text & much more.

Email Marketing

Exciting, attention-grabbing, motivating sales copy that draws people in & makes them buy stuff.

Conversion Copywriting

Strategically placed, convincing copy to drive a single action e.g., to purchase, sign up or call.

Facebook Ads

Game-changing advertising copy that speak to your best audience without haemorrhaging cash.

Product Descriptions

Highly descriptive, enticing & benefits rich words that sell stuff & makes you lots of money.

Blog Writer

Carefully crafted, relevant, useful content that solves the searchers’ intent. And garners trust.

Abi has such a unique ability to not only write amazing copy, but also understand SEO and Website UX. As a digital marketing company we love using Abi’s work on our clients’ websites and landing pages. She is incredibly through with her work and genuinely cares about results.
— Ankita Lewis, Managing Director, SearchBox