But it takes more than words to craft good copy.
Good copy sets you apart from the pack. It garners trust, authority and appreciation, and that’s important stuff. But good copy has to do even more heavy lifting. It should be your brand’s personality and voice. And it has to incite action. So let’s capture the essence of your brand, find out what makes you stand out from the pack and connect (in people-speak) with your best customers. ‘Cause this stuff matters.
Too many people underestimate the power of their website and the words they put on it. Your website should be your number one salesperson, working 24/7. So you need savvy copy that will seduce your reader, gently leading them where you want them to go - whether it’s to click a button, fill out a form or buy now.
And when you get this right, the results can be spectacular.
I’ve been an online copywriter for over six years, working with clients and agencies in Perth, Sydney, Melbourne and Brisbane. I write for an enormous variety of industries with a special focus on SEO copywriting, and the health, cosmetic surgery, dental and e-commerce industries.
Before this time, I spent seven years as founder and director of international e-commerce brand abi and joseph.
I know, first hand, that running a business is not just a job. You’ve put so much on the line, and succeeding is everything. And that’s where I can help.