Like the sound of greater visibility and more traffic without relying on ads?
It does sound good, doesn’t it? Because SEO is so good. And with Google’s dizzying changes in 2019, it’s even more important than ever. You have to be relevant, highly informative, fresh, authoritative. You have to know the updates and keep up to speed. You have to be ahead of the pack.
Here’s the thing…
People either see your business online, or they don’t.
It’s pretty simple. But the difference could cost you your business. After all these years, I still can’t emphasise the importance of SEO enough, and how wonderful the results are, when done well. And I admit, I love it.
The image of SEO agencies and consultants is terrible - for a good reason. Sadly, there are a lot of shonky operators around. Rip-off merchants. Liars. Inexperienced, uneducated punters. Black-hat SEOs. Individuals that should not be allowed to practice. But there are some good ones, and I’d like to think I’m one of them.
The beauty & enrichment of SEO
Funny sub-headline for SEO, you’re probably thinking. But perhaps this is where I differ from others. Good SEO is incredibly encompassing, but you may find comfort in knowing that it’s also excellent for user experience for your audience.
Real people, not just robots.
SEO will help attract more viewers; they’ll be more likely to like what they see, read more, trust you more - and convert.
As an experienced, content-loving copywriter and a self-confessed aesthete, I do more than put on my propeller head. (Yes, yes, do that) I want you to have an attractive site, with well-written conversion copy and creative content – full of informative, interesting information that your customers want to know, enticing headlines, brilliant calls to action, the whole shebang. I don’t just create meta data and slap on some link building service.
That is only part of the picture.
SEO: The process
Every business has different requirements, but my process often runs like this:
- Site audit, including site architecture analysis
- Technical audit
- Competitor analysis
- Key-phrase research
- Internal linking
- External linking
- Page optimisation
- Content creation
- Local SEO
- Social media
It’s essential that Search Engine Optimisation is performed professionally, methodically and ethically. There should be no link farms or duplicate copy. There should be no computer-generated title tags and meta descriptions. And there must not be promises of first rankings on Google. (How can anyone predict the future? What if your competitor is is indulging in short-term gain unethical practices? What if they get a bunch of links, each with a domain authority of 82? SEO is about being the least imperfect, but more on that later.)
Let’s do this
Well executed SEO is imperative for your online business. It will give your online business immense strength, much like a sturdy building built from its reinforced concrete base upwards. If such a secure framework is built, the need for repairs and embellishments are lessened. What’s more, a successful SEO campaign makes for a greatly reduced marketing budget.