Conversion Copywriter & SEO Consultant

Perth, Sydney, Melbourne, Adelaide, Brisbane, anywhere.



I write data-driven creative copy for brilliant online conversions. And - I perform seriously savvy SEO to make you dominate your competition.

(And save enough to feed a family of four forever on your ad spend)

Maybe you’re chasing cool, convincing copy - clever stuff that connects and converts. Or maybe you want technically tough SEO to future-proof your business and plant you at the top of Google so everyone finds you. Or perhaps you don’t know what you want, as long as everyone in Australia’s talking about you.

Whatever it is, let’s first remember that your business is unique, unlike any other. So you need a strategy, unlike any other. 

That’s where I come in.


And who am I?

I’m Abi White, a Perth-based copywriter and SEO. I have a lot of fun working with excellent clients throughout Australia, particularly in Sydney and Melbourne.

I’ve been working in the online terrain since 2006. First, spending eight years as founder/director of international e-commerce label abi and joseph, then six years as copywriter and SEO to a big bundle of brands throughout the land of Oz, so you could say this ain’t my first rodeo.

I’ve picked up a mountain of skills along the way, but my ‘specialty’ is a left brain/right brain thing. Analytics meets creative. Researching, creating and emotionally resonating with your very best prospects and seamlessly seducing them into conversion.

Think we might be a good mix?




Dental & Medical Marketing

AHPRA-compliant copywriting, SEO, blogging & Facebook ads for dentists and doctors to get those phones ringing.

SEO Consultant

SEO Consultant

Razor-sharp expertise without the big agency fees - by a seasoned professional with over ten years in the game.


Web Copywriter

Conversion copywriting, SEO copywriting, content creation, landing pages, webpages - all the stuff to make your site sing.

Coaching & Consulting

One-to-one coaching or consulting for business owners who want to market their business, get advice & get stuff done!


Social Media Consultant

Turn visitors into customers without haemorrhaging cash with Facebook advertising and remarketing.

Local SEO Google My Business Consultant

Google My Business

Local SEO Will put you on the map. Literally. It’s imperative you set this up properly and have it ranking like a dream.

Abi was a pleasure to work with...excellent communication skills and a true passion for copywriting, working with Abi enabled our project to run smoothly. Thanks Abi!
— Nick Hudson, Community Citizen Of The Year '18, Principal of Blue Shirt Wednesday, Founder of The Push-Up Challenge, Engineer, BHP

Let’s get in touch