Email marketing or e-newsletter creation (EDM) is still, after many years, one of my favourite ways of marketing.
They're a fantastically cost-effective vehicle to drive sales, reinforce branding and develop a sense of loyalty and community with your customers.
If you want your EDM to stand out, it has to be good.
Because most of us have way too much in our in-trays. So you've got to make them open it. And you've got to make them willingly convert.
Have your email marketing copy written for you
I can create engaging, enticing emails for your online business that are designed to make customers open, read and convert.
Email marketing is an extremely cost-effective vehicle to drive sales, reinforce branding and develop a sense of loyalty and community with your customers.
Benefits of Email Marketing (EDMs)
Easily gain a significantamount of traffic to the website, greatly enhancing SEO
Gain free publicity by promoting new events, achievements and activities
A tactical up-sell for similar courses/products of use to the demographic in any segmented group
Connect with the perfect target market, promising strong conversions and traffic
Help ‘developing a network’ by communicating with appropriate industry professionals that are well connected online and off - with clients, company websites, blogs and social media tools.
Increase Facebook, Google plus and Twitter followers
Reach specific audiences by segmented target groups
Use as a vehicle for the tactical up-sell for similar courses/products of use to the demographic in any segmented group
Encourage loyalty and engagement by regular, branded communications
Connect to your Customers with Email Marketing
Email marketing is a great way of connecting with your clients. And unlike Facebook, there's no jumping through hoops to please Facebook’s edge rank.
With emails (EDMs), the customers either open the email or they don’t.
Getting customers to open them is where I come in. There’s a bit of ‘science’ regarding catchy titles, sending times and so on.
Once the email is opened, it's also my job to make sure the message makes them convert.