https://www.abiwhite.com.au/about daily 0.75 2024-02-09 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565675050421-57OGZPDU2VAYJWI7DCPH/Abi+White_+Copywriter++V2.jpg About - Skills Abi White Copywriter and SEO - Dental Marketing Expert https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/80bc6cab-c70a-445c-b813-e6e826c4e769/Covid+booster+AW+3.jpg About - Bit of a pro-science gal One day, these pro-vax images won’t be neccessary but sadly, I live in the ‘Portland’ of Australia, aka South Fremantle. We’re still hustling for social consensus over and scientific fact. Consequently, I love writing about anything science-related. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565009628011-W6LY6G36ANVT8U626ZU6/A%26J_PressKit.jpg About abi and joseph - created by Copywriter & Online marketer Abi White https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1564726833612-SGUBY5CM105VCIRMJ6CO/image-asset.jpeg About https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565754494448-1RGP89QFOFVE5X2R1X1W/b%26w.puppy-WR.jpg About https://www.abiwhite.com.au/dental-marketing-seo-for-dentists daily 0.75 2024-02-06 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565250345808-GNBOHWV2ETNBGYQLNCUS/Riverside-dental-10.jpg Dental Marketing & SEO for Dentists - “Let’s turn your dental clinic website into a high converting, moneymaking machine. Without looking like a used car salesman.” Dental Marketing - Copy and SEO with Australia-based Abi White https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565675416769-HND6J39L67YEV9CO3M56/AbiWhite_Dental-Before-F-WR-ZZZ.jpg Dental Marketing & SEO for Dentists - Have I done this before? Abi White Dental Marketer and SEO https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1568785739505-96SJGONLY1C2XDV0ET8D/SERP+results+Client+B.png Dental Marketing & SEO for Dentists - Case Study: Client B These results were achieved for a client in a frighteningly competitive space within a 12-month period. When we started, their Google rankings were nowhere to be seen (way past page 4). Today, they dominate the search engines for a large number of search terms, sitting in positions #1, #2 and #3 for many. Better still, the client has reduced their advertising spend by $20K (despite adding Facebook advertising to the mix). The results have been excellent - but I must add, so was the client. Read: willing to take advice, to let me do my job, and to also get to work where required. This project is proof again that if you have a clear plan, a solid grasp of the industry and are prepared to do the work, great things can happen. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1580649743437-T3SX7ZRCBZ1BQ46E2HMZ/seo-4.png Dental Marketing & SEO for Dentists - SEO Services for Dental SEO Services https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1580648692805-QUFICUHW83CD07ARMCCH/gmb-TEST.png Dental Marketing & SEO for Dentists - Google My business consultant https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1580647685192-F9G3PLP7JLM5RNNNXW8O/EMAIL-MARKETING-TEST.png Dental Marketing & SEO for Dentists - Email Marketing for dental clinics https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1580649756586-9UXV2Q1NNF1TW8CO560B/COPYWRITING-3.png Dental Marketing & SEO for Dentists - Copywriter for Dental Clinics https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1580648077154-7SAPKN2GK8L0ONMAQBAR/SOCIAL-TEST.png Dental Marketing & SEO for Dentists - Social Media for Dental Clinics https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1580651830663-YSJEBDOYIQ44KOI2AK0X/sales-go.png Dental Marketing & SEO for Dentists - Sales & Landing Page copy https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1568786895492-UMW50SF0JQT19X5K3G1C/Copy+of+MARKETING+PLAN+2+.png Dental Marketing & SEO for Dentists - Case Study: Client A This is your classic ‘zero-to-hero’ story. We started from nowhere, over five years ago, to absolutely dominating the search engines for their numerous dental branches over Perth. It was a massive marketing success. Staggering. I had them ranking well within 4-5 months, then continued to build results over several years. (I relinquished my position at the end of 2018. Time for new things.) Again, the client was great - keen, entrepeneurial, talented and willing to let me do what it took to get their brand dominating the competition. For further information, please contact me for screen grabs. Please understand that I do NOT give out confidential information. Heads up: I’ll give you the same courtesy. :-) https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1564992368293-WOCU1084ENOEEHKWTP2Y/image-asset.jpeg Dental Marketing & SEO for Dentists - About local search You’re given the opportunity, if your business is optimised correctly, to capitalise on prime real estate in Google’s search engine results and advertise not only your services but reviews, opening hours, address, staff photos and much more. Dental clinics, in particular, can reap huge rewards from local SEO. It’s far from expensive, and the results can keep on giving. And another thing - you don’t have much choice! Plenty of your dental competitors are doing local SEO, so if you lag, you’ll miss out. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565004815148-LIKXQLT0TS507HNRUUVC/dENTAL-mARKETING-seo-hERO.jpg Dental Marketing & SEO for Dentists https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565343942194-6V3UV6SEZAT1OZ9861TR/nastuh-abootalebi-rSpMla5RItA-unsplash%252525252B%2525252525281%252525252529.jpg Dental Marketing & SEO for Dentists https://www.abiwhite.com.au/home daily 1.0 2024-06-09 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565323373962-ML2RQLK5JUD0R9F8LLAG/AbiWhite_7347-1RET-HP-PC.jpg Home - And who am I? Abi White Copywriter and SEO https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565093306149-5TDOAW9N887UBZH6HQV2/image-asset.png Home - Website Copywriter Conversion copywriting, SEO copywriting, content creation, landing pages - all the stuff that gets you found on Google. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565155124461-SBZ2RXQM8V3VICK7P3VO/image-asset.jpeg Home - Coaching & Consulting One-to-one coaching or consulting for business owners who want to market their business, get advice & get stuff done! https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565252784033-4DLORGJUSZS2HYSYOBDY/Local+SEO+Google+My+Business+Consultant Home - Google Business Profile Local SEO Will put you on the map. Literally. It’s imperative you set this up properly and have it ranking like a dream. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565011043374-6MHU5K3PAZQVN7L0KC4K/dENTAL-mARKETING-seo-hERO.jpg Home - Dental & Medical Marketing AHPRA-compliant copywriting, SEO, blogging & Facebook ads for dentists and doctors to get those phones ringing. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565252898696-2ANWGYPV1A4QBUGJ09EV/SEO+Consultant Home - SEO Consultant Razor-sharp expertise without the big agency fees - by a freelance SEO consultant with 10+ years in the game. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565337684396-VWH17BC2TK54Y48D44G0/image-asset.png Home - Social Media Consultant Turn visitors into customers without haemorrhaging cash with Facebook advertising and remarketing. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565674911384-CK1CIWRZ6IJ01IXVGAZ5/Abi-White-Copywriter-SEO-Homepage-V3.jpg Home https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565252494598-G835EIZWPPUS2QQ8YU5C/nastuh-abootalebi-rSpMla5RItA-unsplash%2B%25281%2529.jpg Home https://www.abiwhite.com.au/dental-medical-marketing daily 0.75 2019-09-13 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565675050421-57OGZPDU2VAYJWI7DCPH/Abi+White_+Copywriter++V2.jpg Dental and Medical Marketing - Get more visibility, patients & profit Abi White - Australian Dental/Medical Marketer, Conversion Copywriter and SEO https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1566019667648-GK8P9BCPWD7R2QQORUV5/MARKETING+PLAN+2+.png Dental and Medical Marketing - In basic terms… Each client is different, with different requirements, but essentially, we’ll follow a process to help improve your online presence. There will always be data analysis, competitor analysis, a thorough discussion regarding your audience and ‘tone of voice’ and a downright sensible conversation with you regarding your objectives and expectations. Once this is sorted, we get to work, creating highly useful, authoritative, engaging content both the robots - and your readers will love. (AHPRA will be happy with you, too!) https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565157531749-7OX1ZIH37PDN29VGVEFD/Abi+blue+circle.png Dental and Medical Marketing - Medical, Surgeons, Doctors SEO Learn more → https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565157520702-VA2VEEEEQYA6YE771IF9/Abi+blue+circle.png Dental and Medical Marketing - Dental Marketing Learn more → https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565156843761-VLIPEE9VR0O5DXHNR1NO/DENT001_KarakaOrthodontics_31.jpg Dental and Medical Marketing https://www.abiwhite.com.au/online-consulting daily 0.75 2019-08-26 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565676246042-107DVYZQKG0VZJXOTZDM/Abi-White-Coaching-WR-Z.jpg Coaching & Consulting - Got a great idea, but don't know where to start? Not sure if your idea is a winner? Like to be on social media but not sure which platform is right for you? Before you invest in any online service, or even start an online business, please think carefully, and get advice. Here’s the thing: Every day, people are starting online ventures and reaping massive rewards. Also, some aren’t. Let’s get sensible, and do this: ∙ Take an hour or two to talk to me at an affordable hourly rate ∙ Discuss your online business or e-commerce plans or ideas ∙ Assess your internet business needs ∙ Implement the best online marketing & SEO strategy for your business. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565014351187-9THQB1Y57Q0D5RHJO23K/pandaslide.SEO.jpg Coaching & Consulting It can get a little rough ‘n tumble out there. So you may want me to hold your hand for a little bit… https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565091552895-H55AHABD4CIUPW0BKI87/image-asset.jpeg Coaching & Consulting https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565515816257-HRXAK7LQ4EQ27X1J9DAT/image-asset.jpeg Coaching & Consulting https://www.abiwhite.com.au/social-media-consultant daily 0.75 2024-02-07 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565006986585-W65J8QE7BDFJE5YT7JX3/Facebook+pixel+for+retargetting Social Media (FB Marketing) https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565095921538-C8XLP2FAVI8D0IACCOAA/product-highlight.gif Social Media (FB Marketing) . https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565096324209-UI40DSHIC06XY9UO65KF/image-asset.jpeg Social Media (FB Marketing) https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565334791332-6OU2HYCQAX9SVF64XU75/image-asset.jpeg Social Media (FB Marketing) https://www.abiwhite.com.au/local-seo-gmb daily 0.75 2024-02-07 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565176162270-B3PAQGWXOFSMJOODKZ9D/GMB%2BCrowns%2BLeederville.jpg Local SEO This is now: just three listings. Two of these businesses were optimised by me. One still is. Modesty aside, this is because I know what I’m doing. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1593142034815-PR5GD0OCJU3MRFO7519S/Abi-White-Local-SEO-WR-Z.jpg Local SEO - Here’s how to get noticed Abi White Local SEO Perth Sydney https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565176888942-Q6J6BUWEOQN9OL2HZ09I/AbiWhite_7386-rear.jpg Local SEO - Seems like a bit of work? Yes, it can be a bit of work, damn it. But that’s why I’m here to help. As an SEO and a copywriter, I know dozens of tips and technical tricks to do this properly for you, without any second-guessing. So the right words are used in the correct places so that not only Google robots will love what they read, but your readers will, too. This sort of ‘one-off’ stuff, although not rocket science, is often best left to someone that knows their way round the turf. Hiring a professional will save the headaches, the swearing at the computer screen and reaching for a Mars bar/vodka/cigarette while you rant to everyone unfortunate enough to be in earshot how much you Hate Bloody Google. Don’t throw a tantrum, just hand it over. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565176679676-CDIMK3V7X0S9TEPAWRSQ/Joni%2BGMB%2BPost.jpg Local SEO https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565176696916-SEMXSEZ8ZR1BP69E1LLW/MRD%2BGB%2BEG.jpg Local SEO https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565176718091-SYCCZTU6D108ZN47HN47/GMB%2BOSD%2BAW.jpg Local SEO https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565176745598-P4SHKY3JIHGP8NA16O2F/GMB%2BOSD%2BAW2.jpg Local SEO https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565172164332-4KIONMOH1LGQB2JYK9PM/Local+SEO+Google+My+Business Local SEO https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565172431832-R67SQUXAB244BN9UE75Q/image-asset.jpeg Local SEO https://www.abiwhite.com.au/medical-seo-copywriting-for-doctors-surgeons daily 0.75 2024-06-27 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565072213436-Q9S556NONFG1OKED4CVQ/image-asset.jpeg Medical SEO & Copywriting - EMAIL MARKETING Regular communications with your database to develop trust, loyalty and a damn good dose of healthy enthusiasm. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565072319159-KFHUH8V8WWI06U7MI7E2/image-asset.jpeg Medical SEO & Copywriting - COMMUNICATIONS Letters, job advertisements, in-house communications - all that stuff that needs to be done properly but you just don’t have the time - or anyone on the team that can make you look good. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569900188441-LBNMB951T7TZNXEP0X8U/Joni+Number+one.JPG Medical SEO & Copywriting - Number #1 on Google Dr Joni Feldman ranks No. #1 for ‘Liposuction Melbourne’ & ‘Melbourne Liposuction’ - the most competitive term in her industry. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565071747430-N2BCKVDHZ1FR2KIDVLXQ/image-asset.jpeg Medical SEO & Copywriting - “You’re a medical doctor; you shouldn’t have to look cheap and nasty just to get patients through the door.” https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565352679605-LQNV7RGQ24ZTU171FVWV/Facebook+marketing Medical SEO & Copywriting - FACEBOOK MARKETING Advanced Facebook marketing services to quickly turn your visitors into paying customers – economically. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565185432605-CXJQ4WX9D0RPG8IQ2WKY/image-asset.jpeg Medical SEO & Copywriting - WEBSITE OPTIMISATION (SEO) & PLATFORM ADVICE Comprehensive SEO services; advice on choosing appropriate site platforms (e.g. Wordpress, Squarespace) site architecture, branding and design https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565072048982-XOOYV6MXDJV07OAV4XZE/image-asset.jpeg Medical SEO & Copywriting - COPYWRITING Interesting, authoritative, AHPRA-compliant web pages, landing pages (for Adwords/Facebook campaigns) & blogs https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565675558994-NPO7B7TDQYVYW4RHW51I/AbiWhite_MEDICAL-MARKETING-WR-ZZZ.jpg Medical SEO & Copywriting - Why choose me? Abi White - Dental/ Medical Marketer, Copywriter and SEO https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565185542091-Y3EABNLY62ZGOEAFKC17/Local%2BSEO%2BGoogle%2BMy%2BBusiness Medical SEO & Copywriting - LOCAL SEO Comprehensive Google My Business listing completion, local citations, reputation management, FAQs, regular posts and more https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565336551534-H7SGTQKV6XEQ6SR33DWE/image-asset.jpeg Medical SEO & Copywriting https://www.abiwhite.com.au/blog daily 0.75 2024-02-12 https://www.abiwhite.com.au/blog/2014/6/10/how-to-make-your-web-page-look-sleek-stylish monthly 0.5 2019-08-15 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565183595007-WU5UEOVMCN31KWQTCSU1/Jlaw.jpg Blog - Clean up your act: how to make your web pages look sleek & stylish https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565183477786-5HBGOCCBCI3X48MI57KH/Madge%2Bagain.png Blog - Clean up your act: how to make your web pages look sleek & stylish Best you avoid too much razzle dazzle. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565183314664-1B32XX9U2MPJ7RMCEVAX/Don%27t%2Bscream%2Bat%2Bpeople.gif Blog - Clean up your act: how to make your web pages look sleek & stylish https://www.abiwhite.com.au/blog/seo-copywriting-the-phrase-de-rigueur monthly 0.5 2019-11-02 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565159995865-M9B6D526YMNM53PTA2PY/SEO%2BCopywriting Blog - SEO Copywriting: The Key-phrase de Rigueur https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565179104347-HMWQ8PBP5C0YWE8CMGQG/SDCP.jpg Blog - SEO Copywriting: The Key-phrase de Rigueur The lines in blue are the title tags (meta titles). The green are obviously the urls and the black are the meta descriptions. Oh, look, the company ranking #1 was my client back then. Who knew? ;-) https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565178734587-8XQ0MU5W5N9EF3S0C0LY/Walt-lo-res.jpg Blog - SEO Copywriting: The Key-phrase de Rigueur This is my dog, Walter. Doesn’t he just brighten up the page? (NB: If I wanted to be clever, I’d have used an image related to SEO copywriting, plus an alt tag. But doggies.) https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565178801236-4XKU13V5HC91SNWBYJTW/google-how-to.png Blog - SEO Copywriting: The Key-phrase de Rigueur https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565178353393-IZBFGANYVJX5TP2PRN5P/download.jpg Blog - SEO Copywriting: The Key-phrase de Rigueur - “A man walked into a bar, and ordered a drink, whiskey, shot, spirits, wine, red wine, white wine, sherry, rosé, cognac, sherry, sticky, brandy...” https://www.abiwhite.com.au/blog/2015/11/7/landing-page-copywriting-tips-stop-superlatives monthly 0.5 2019-08-17 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565182791089-5ORVIO9Q27WEIFPQFR17/static1.squarespace.jpg Blog - Landing Page Copywriting Tips: Stop the Superlatives There’s enough cheese in the world. You don’t need to provide any more. https://www.abiwhite.com.au/blog/ahpra-facebook-compliant-advertising-for-dental-medical monthly 0.5 2019-08-17 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565181561290-KHM0Q01LAKIWNERK1TMJ/whitening-2.jpg Blog - AHPRA & Facebook Compliant Advertising for Dental & Medical Clinics Don’t even think about doing this. Epic fail right there. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565181930515-AAA83H20KR6SUUP0V1BS/fb_icon_325x325.jpg Blog - AHPRA & Facebook Compliant Advertising for Dental & Medical Clinics https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565181463400-N4VR8BKG78KF6C7CFNWJ/6-chiropractic-benefits-for-babies-.jpg Blog - AHPRA & Facebook Compliant Advertising for Dental & Medical Clinics Sure, this is not dental, but in light of the recent chiro/babies scandal I’m throwing this in; it’s a good reminder of why we need regulating bodies. Also, claim you can cure a baby’s condition through chiroquakery, and I’ll personally report you to AHPRA. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1565954426977-P3YCB68VWK4CEAS219ET/Walter%2BSportsman%2Bcopy.jpg Blog - AHPRA & Facebook Compliant Advertising for Dental & Medical Clinics - Play by the rules And no one gets hurt… https://www.abiwhite.com.au/blog/web-copywriting-technical-guide-bullet-point monthly 0.5 2019-11-02 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569666157292-G2Y8VEKCYAU9M7ITHJG6/Action-verbs-v2.jpg Blog - Web Copywriting: a Technical Guide to Bullet & Dot Points When writing verbs give you action https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569665050111-N75AT4TUZ4HT1CFO0JW6/Bullet-lists.jpg Blog - Web Copywriting: a Technical Guide to Bullet & Dot Points Bullet Lists & Dot points for Web Copywriting https://www.abiwhite.com.au/blog/seo-how-to-avoid-heartbreak-use-google-analytics-amp-search-the-web-to-attract-lucrative-customers monthly 0.5 2019-11-02 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569063540844-YOBOKR7CCO23DFPFBVZH/SEO-Analysing-traffic-3.jpg Blog - SEO: How To Use Google Analytics & Search the Web to Attract Lucrative Customers & Avoid Heartbreak. Use Google Analytics and Search bar to get customers https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1568956839867-G6BHG3PIE7CI0J6F8AXO/download.png Blog - SEO: How To Use Google Analytics & Search the Web to Attract Lucrative Customers & Avoid Heartbreak. Use Google Analytics for SEO https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569064145620-FT4LAYG0K7T8CJF2RP35/SEO-Analysing-web-pages.jpg Blog - SEO: How To Use Google Analytics & Search the Web to Attract Lucrative Customers & Avoid Heartbreak. Search Google and analyse web pages https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569061423307-YB1W75OZOFAZ4HSEQVRS/GA-mobile-Overview-FINAL-WR.jpg Blog - SEO: How To Use Google Analytics & Search the Web to Attract Lucrative Customers & Avoid Heartbreak. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569062316637-UY6VM2ZAASETAUMMV5L8/GA-Choose-Segment-WR.jpg Blog - SEO: How To Use Google Analytics & Search the Web to Attract Lucrative Customers & Avoid Heartbreak. Google Analytics - How to choose a segment for organic traffic https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569061646461-DOHGW0VG4WRC8E1CDNVI/GA-Acquisition-WR.jpg Blog - SEO: How To Use Google Analytics & Search the Web to Attract Lucrative Customers & Avoid Heartbreak. https://www.abiwhite.com.au/blog/copywriting-whoopsies-redundancies monthly 0.5 2019-11-02 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569070980232-2LO4F05UP4MGS1T3RAFY/Grammarly-logo.jpg Blog - Copywriting Whoopsies: Redundancies Improve copywriting with Grammarly https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569070040753-EHZVLLTSQ1QUWJC39QOX/Copywriting-redundancies-2.jpg Blog - Copywriting Whoopsies: Redundancies Copywriting - eliminating redundancies https://www.abiwhite.com.au/blog/history-of-googles-most-scandalous-algo-updates monthly 0.5 2019-11-02 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569457916687-WNBI0ABTIJ5QMVUE5B2N/Pidgeon.jpg Blog - A Brief & Juicy History of Google’s Most Sizzlingly Scandalous,* Shake-in-Your-Booties Algo Updates Google’s Pidgeon Algorithm https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569458597442-YWT184B2O0E36MH2D3LP/Possum.jpg Blog - A Brief & Juicy History of Google’s Most Sizzlingly Scandalous,* Shake-in-Your-Booties Algo Updates Google Possum Algo Update https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569457838824-CA0DZ7PEDJSZ27CLQLYK/Panda.jpg Blog - A Brief & Juicy History of Google’s Most Sizzlingly Scandalous,* Shake-in-Your-Booties Algo Updates Google Panda Algorithm https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569457965384-JX21I535YEISMMZ845ZF/Penguin.jpg Blog - A Brief & Juicy History of Google’s Most Sizzlingly Scandalous,* Shake-in-Your-Booties Algo Updates Google’s Penguin Algorithm https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569458032572-IQ021DM8EGBQWI4WEFZR/Mobilegeddon.jpg Blog - A Brief & Juicy History of Google’s Most Sizzlingly Scandalous,* Shake-in-Your-Booties Algo Updates Mobilegeddon - the Mobile Friendly Google update https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569457838824-CA0DZ7PEDJSZ27CLQLYK/Panda.jpg Blog - A Brief & Juicy History of Google’s Most Sizzlingly Scandalous,* Shake-in-Your-Booties Algo Updates Panda Update that affected SEO https://www.abiwhite.com.au/blog/e-a-t-quality-raters-guidelines monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1570106730179-4D1HSGVJLSYM0QDH71TC/KB+2.png Blog - E-A-T & The Quality Raters’ Guidelines: Read This! Google’s algorithms had quite an effect on the above Muppets - which is proof that some good things do happen in the world. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1570096265386-E9LOHDU38JIDU9W52BBL/Science.jpg Blog - E-A-T & The Quality Raters’ Guidelines: Read This! Expertise, authority and trust matter on Google https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1570096436384-00FAUL9VIF3NVUIHSHK7/KB+1.png Blog - E-A-T & The Quality Raters’ Guidelines: Read This! Google’s algorithm changes have now given alternative medicine sites like M*#^ola website above a justifiably hard time. Excellent. No more ‘holistic psychiatry” BS from Kelly… https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1570023785616-5B0AJSUJIBLZG0TGN86B/E+A+T+pic.jpg Blog - E-A-T & The Quality Raters’ Guidelines: Read This! Expertise - Authority - Trust (E-A-T) https://www.abiwhite.com.au/blog/seo-copywriting-for-user-intent monthly 0.5 2019-11-02 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569398628539-OYO9Z28AS5ELAUV5D2QF/Copywriting-for-User-Intent-and-SEO.jpg Blog - SEO Copywriting for User Intent Copywriting for User Intent and SEO https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569402737342-D1FBKGCMNETWNEX3Q3Y8/What-do-they-want.jpg Blog - SEO Copywriting for User Intent With SEO work out what are their intentions https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1569397368692-JUX39YZI5NOX93XKSZSH/JF+MP+LIPO.JPG Blog - SEO Copywriting for User Intent SEO Copywriting for Featured Snippets and user intent https://www.abiwhite.com.au/blog/googles-new-algorithm-bert-everything-regarding-seo monthly 0.5 2024-02-02 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1572700533236-SJLKHDFK99OV44N9KJ0W/Query-2019BrazilTravelerToUSANeedAVisa.max-1000x1000.jpg Blog - Google’s New Algorithm BERT: Everything You’re Dying to Know for SEO Google’s query example of Brazil tourist needing Visa https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1572699399845-YUUY8KM7ITCMMLEZ2ASW/bURT-SOLO.jpg Blog - Google’s New Algorithm BERT: Everything You’re Dying to Know for SEO BERT is the algo, BURT is the Muppet. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1572701919935-TJ0X44ZGVP9G1HLIE86C/burt-NOT-bert.jpg Blog - Google’s New Algorithm BERT: Everything You’re Dying to Know for SEO The new BERT algorithm from Google (Bidirectional Encoder Representations from Transformers) https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1572700259152-VGFZPRBMFLNVDMD8EI1N/Query-DoEstheticiansStandALotAtWork.max-1000x1000.jpg Blog - Google’s New Algorithm BERT: Everything You’re Dying to Know for SEO Google Query example pre and post BERT https://www.abiwhite.com.au/blog/why-homepage-sliders-are-like-sugar monthly 0.5 2024-02-02 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1580306855946-Z9Y50ZBMYXLH6X4D1R6G/Sugar-Donuts.png Blog - Why Homepage Sliders Are like Sugar (or Champagne, or Maybe Even Cigarettes) Homepage sliders are bad like sugar https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1580307858952-MJLZFBFM8KOPP9I0A3MN/Mecca+SG.JPG Blog - Why Homepage Sliders Are like Sugar (or Champagne, or Maybe Even Cigarettes) This is the hero image on the homepage of Mecca as of 29 Jan, 2020. Mecca change graphics more often than I change my mind (just kidding, maybe, maybe not) BUT they stick with ONE static image. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1580308575898-NDUVOFDHVOWXWD72JF39/siemens-appliances-overlooked-promotion_.jpg Blog - Why Homepage Sliders Are like Sugar (or Champagne, or Maybe Even Cigarettes) - THe Neilson experiment User task: "Does Siemens have any special deals on washing machines?" “SUMMARY: The user's target was at the top of the page in 98-point font. But she failed to find it because the panel auto-rotated instead of staying still.” - Neilson - Auto-Forwarding Carousels and Accordions Annoy Users and Reduce Visibility https://www.abiwhite.com.au/blog/so-many-copywriters-which-type-do-you-need monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1580459921568-26P9L7SASIQ8B5ZP3NP0/Choosing-a-Copywriter.png Blog - So Many Copywriters. Which Type Do YOU Need? How to choose the right type of copywriter https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1580460691923-07GLOUT2UKWZ4P8JWRZH/SALES-Copy.jpg Blog - So Many Copywriters. Which Type Do YOU Need? Sales Copy for Direct marketing https://www.abiwhite.com.au/blog/read-this-ahpra-updates-its-advertising-guidelines-for-2021 monthly 0.5 2021-06-02 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1620113323930-S6DD77B6YCMWEIQLE1DG/specialist-doctor-3.jpg Blog - READ THIS: Ahpra Updates its Advertising Guidelines for 2021 Specialist doctor https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1620103935056-7JYW1I3UF9IN2OVTKA1F/speciliast+2.png Blog - READ THIS: Ahpra Updates its Advertising Guidelines for 2021 Be careful of how you word the specialty you are registered in. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1620118756182-TCGQJ3TLOTUF6YFGTMDV/stars-small.jpg Blog - READ THIS: Ahpra Updates its Advertising Guidelines for 2021 5 star reviews on dental websites https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1620111966397-EGXXQEOPXELAJ44CME24/google-my-business-logo.jpg Blog - READ THIS: Ahpra Updates its Advertising Guidelines for 2021 https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1620103792369-JAFLGOYT55XUSA67MK24/Specialist+eg+1.png Blog - READ THIS: Ahpra Updates its Advertising Guidelines for 2021 From the Ahpra website. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1620117174376-1UX98IVKQXY27ILPE7D3/ekaterina-shevchenko-ZLTlHeKbh04-unsplash+%281%29.jpg Blog - READ THIS: Ahpra Updates its Advertising Guidelines for 2021 - A word of gifts… Gifts have a talent for making us scurry like fools to the Ahpra handbook. Yes, you can offer a gift, discount or inducement, but you must add your Terms and Conditions. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1620112711555-PAS0ZAYJ66HSZ33VI650/do-more.jpg Blog - READ THIS: Ahpra Updates its Advertising Guidelines for 2021 Do more good. Less bad. More science-based info. Less (okay ‘fewer’) anecdotes. https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1620111667166-XLR1OW7FNWCJ9XXDTAOX/Beauty+Before+After+Instagram+Post+V3.jpg Blog - READ THIS: Ahpra Updates its Advertising Guidelines for 2021 - Ahpra: images “less likely to be misleading if...” • they have similar lighting and contrast • camera angles, lighting, background, exposure settings are all the same • the images are of similar size • make-up, clothing and posture is consistent https://images.squarespace-cdn.com/content/v1/5d425e9a9b3a3a0001a76d06/1620113606940-KQU8O04MCJM8TZPD6MUO/kal-visuals-aK4iPNYipnU-unsplash+%281%29.jpg Blog - READ THIS: Ahpra Updates its Advertising Guidelines for 2021 - A word on ‘free’… ‘Free’ is a dangerous word that I’d try and mostly wipe it from your cosmetic or dental marketing vocabulary. Gone are the days of: “Get a scale and clean absolutely FREE with health insurance!” It’s not “free”. It’s GAP free. As in, the patient will pay no gap. 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Google’s Helpful Content system is a machine learning model introduced in August 2022. This system has classifiers that assess your content and generates a signal to say whether your content is helpful or not. 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